CoReLoop – Story & Idea

CoReLoop

COathanger REusing LOOP

From the core idea to a working loop.

More than 30 years of experience have taught us one thing: the circular economy does not begin with recycling. It begins with preserving the value of a product.

A coat hanger that still works is not material that needs to be recycled. It is a product that can be reused.

This simple insight is the CoRe – the core of our development. Step by step, it grew into a system.

The story
CoRe at the centre, connected to CoReLog, CoReBox and CoReLoop in a loop CoRe MINDSET CoReLoop keeps it in the loop CoReBox collects CoReLog brings back
01

CoRe

COathanger REusing

Recognising the core.

It all starts with a simple question:

What does it really take for a used coat hanger to become a reusable product rather than waste?

Our answer is CoRe.

CoRe stands for focusing on what really matters: keeping products in their original function for as long as possible, conserving resources and recycling only when further reuse no longer makes sense.

CoRe is not a single solution.
CoRe is our mindset.

02

CoReLog

COathanger REusing LOGistic

What is meant to be reused has to come back.

The first practical step was logistics.

Once the garments have been sold, millions of coat hangers are left behind in stores across a decentralised network. Reuse only works if these many individual sources are turned into one organised return flow.

CoReLog connects points of sale, collection points and sorting sites. A linear transport chain becomes source–sink–source logistics.

CoReLog brings back what can still be used.

Points of sale Source
Collection points Sink
Sorting sites New source
Source – sink – source instead of a linear transport chain
Standardised and modular – from a single store to an international store network.
03

CoReBox

COathanger REusing BOX

What is meant to come back has to be easy to collect.

CoReLog brought the next challenge: how do you organise collection so simply that it works just as well in a single store as across an international store network?

The answer is CoReBox. Standardised, modular collection boxes create a defined interface between the store and return logistics.

Collecting, recording quantities, triggering pick-ups and returning become parts of one uniform process.

  • Collect
  • Record quantities
  • Trigger pick-up
  • Return

CoReBox turns many individual collection volumes into one system.

04

CoReLoop

COathanger REusing LOOP

What comes back should be used again.

After more than 30 years of working with coat hangers, one thing became clear:

Collecting and returning alone do not close the loop.

A true reusable loop already starts with selecting and sourcing suitable coat hangers. These elements have to work together:

  • Standardisation
  • Supplier integration
  • Purchasing
  • Stockholding
  • Use
  • Collection
  • Return logistics
  • Sorting
  • Quality control
  • Redeployment
  • Documentation

CoReLoop connects these elements.

Individual services become one manageable circular system.

Reuse first.
Recycling second.

Coming
full circle

  • CoReLog brings back.
  • CoReBox collects.
  • CoReLoop keeps it in the loop.

And CoRe connects everything through one shared conviction: the best loop is the one in which a product remains a product for as long as possible.

The two-loop system for coat hangers (graphic in German): reuse loop via collection, sorting, garment industry and fashion retail, and material loop via material recycling and new hanger production (AI-generated) AI-generated
The two-loop system: reuse for as long as possible, recycle only when necessary. (Click to enlarge)

30+ years of experience
– one system

  1. 01

    Experience

    More than three decades of coat hangers, garment industry, retail, logistics and sorting.

  2. 02

    Insight

    A working coat hanger should not be turned into waste or recycling material too soon.

  3. 03

    Return

    CoReLog organises the way back.

  4. 04

    Collection

    CoReBox standardises decentralised collection.

  5. 05

    Reuse

    Sorting and quality management preserve the value of the product.

  6. 06

    Loop

    CoReLoop connects sourcing, use and return.

  7. 07

    Transparency

    Quantities, reuse and remaining material recycling become traceable.

  8. 08

    New use

    The hanger begins its next cycle.

And the Loop starts all over again.

Learn more aboutCoReLoop

Please contact us, we are happy to help.

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